Virgin asked for a radically simpler way to book: a few clear options instead of a catalog, personal enough to feel like a high-end travel concierge, automated enough to run for every sailor.
Ruby could recommend, but it could never price. Every number came from Virgin’s booking system.
Three voyages, total.
Each one has to earn its place with a reason tied to something the sailor said.
Browsing. A sailor who wants more leaves Ruby, and a voyage that fits but can’t be explained to this sailor never makes the three.