AdCake · Datacakes

A report you can stand behind.

Datacakes’ model cut campaign reporting from days to minutes. The design job was getting account teams to send what it wrote.

Timeline
Zero to one in three months
Live
Since January 2026
Outcome
The first three clients in the company’s history shipped on it
AdCake · See why · Check it

See why. Check it.

One agent per channel reads the campaign against its targets. Each one writes a card that leads with the finding, the four numbers behind it, and the chart that proves it.

Campaign
Brand | Morning Ritual – In Store
Spring breakfast push for weekday commuters. Awareness-led, anchored by Display and Paid Social.
Evaluation · Mar 1–31, 2026
vs Feb 2026 · vs Mar 2025
Display
$570K
of $620K target
92%achieved
CTR 0.15% · CPM $12
Agent running Agent done · 2.1s
Paid Search
$160K
of $180K target
89%achieved
CTR 6–11% · CPC $4.80
Agent running Agent done · 2.6s
Paid Social
$202K
of $240K target
84%achieved
CPM $5 · CPV $2.50
Agent running Agent done · 2.3s
Audio
$71K
of $90K target
79%achieved
ACR 90%
Agent running Agent done · 2.8s
CTV
$437K
of $540K target
81%achieved
VCR 95% · CPM $36
Agent running Agent done · 2.7s
Display agent → card
1 / 2See why Every card leads with the finding. The headline names what moved and by how much. The four numbers behind it sit directly underneath, the one it’s about in gold. What it cost One story per channel leads the card; a second finding waits in the bullets.
Creative MORNING_PAIR drives click rate 27% above benchmark
Display · written by the Display agent
Impressions
3.6M
−16% MoM
Clicks
6.8k
+5% MoM
CPM
$13.55
+28% MoM · bench $12.00
Click rate
0.19%
+27% MoM · bench 0.15%
What the agent found
  • Display delivered a 0.19% click rate across March, well above the 0.15% benchmark, while CPM rose to $13.55, up 28% on February.
  • January–February optimizations moved spend toward new weekday-commuter audiences; March shows that shift paying off in engagement, at the cost of a higher CPM and lower volume.
  • Among creatives, MORNING_PAIR and stronger CTAs like ORDER_AHEAD led the click-rate gain, while high-spend units like WEEKEND_BREW diluted it with mid-range click rates at higher CPMs.
2 / 2Check it Every finding, against its benchmark. Open the visualizations: this month against last month, last year and the benchmark. The figures the agent cites are the gold bars. What it cost Charts stay closed by default. The proof is one click down. Evaluation period comparisons1 / 2
Click rate
Mar 2026Feb 2026Mar 2025Benchmark
Campaign
Brand | Morning Ritual – In Store
Evaluation · Mar 1–31, 2026 · vs Feb 2026
Display
$570K
of $620K target
92% achieved
Agent running Agent done · 2.1s
Paid Search
$160K
of $180K target
89% achieved
Agent running Agent done · 2.6s
Paid Social
$202K
of $240K target
84% achieved
Agent running Agent done · 2.3s
Audio
$71K
of $90K target
79% achieved
Agent running Agent done · 2.8s
CTV
$437K
of $540K target
81% achieved
Agent running Agent done · 2.7s
Creative MORNING_PAIR drives click rate 27% above benchmark
Display · written by the Display agent
1
Impressions3.6M−16% MoM
Clicks6.8k+5% MoM
CPM$13.55+28% MoM
Click rate0.19%+27% MoM · bench 0.15%
What the agent found
  • Display delivered a 0.19% click rate across March, well above the 0.15% benchmark, while CPM rose to $13.55, up 28% on February.
  • January–February optimizations moved spend toward new weekday-commuter audiences; March shows that shift paying off in engagement, at the cost of a higher CPM and lower volume.
  • Among creatives, MORNING_PAIR and stronger CTAs like ORDER_AHEAD led the click-rate gain, while high-spend units like WEEKEND_BREW diluted it with mid-range click rates at higher CPMs.
2
Evaluation period comparisons1 / 2
Click rate
Mar 2026Feb 2026Mar 2025Benchmark
  1. 1

    Every card leads with the finding.

    The headline names what moved and by how much. The four numbers behind it sit directly underneath, the one it’s about in gold.

    What it costOne story per channel leads the card; a second finding waits in the bullets.

  2. 2

    Every finding, against its benchmark.

    Open the visualizations: this month against last month, last year and the benchmark. The figures the agent cites are the gold bars.

    What it costCharts stay closed by default. The proof is one click down.

01 · The problem
“So much campaign data, so little time.” — Datacakes

Big clients run dozens of strategies a month, and reporting took days of every strategist’s, analyst’s and specialist’s time. The model cut that to minutes. Then the real problem showed up: account teams wouldn’t send a report they couldn’t stand behind, and wouldn’t edit a card if editing might lose what was there.

02 · The constraint

No version history for AI output — the founder’s call. Regenerating overwrites the card, takes a minute or two, and people leave while it runs.

03 · The decision

Undo is a five-minute window, not an archive.

When a regenerate lands, Undo appears wherever the user is, and the card counts down. The clock starts when the user first sees the new version, not when it finishes.

What it cost

Anything older than five minutes. No restoring last Tuesday’s version, no side-by-side compare, and undo discards edits made after the regenerate.

AdCake · Overrule it · Live

Overrule it.

This card works. Hit the sparkle to regenerate it, then take it back: the old version waits five minutes, on the card and in a toast wherever you’ve gone.

Live card · hit regenerate
1 / 1Overrule it Regenerate, with five minutes to change your mind. Regenerate rewrites one card. When the new version lands, Undo appears on the card and wherever you are, and the clock starts when you first see it. What it cost Anything older than five minutes. No last-Tuesday restore, no side-by-side, and undo drops edits made after the regenerate.
Display agent is rewriting this card…
Creative MORNING_PAIR drives click rate 27% above benchmark
Display · written by the Display agent
Display click rate beats benchmark 27%, but reach got expensive
Display · written by the Display agentNEW VERSION
Regenerated
Impressions
3.6M
−16% MoM
Clicks
6.8k
+5% MoM
CPM
$13.55
+28% MoM · bench $12.00
Click rate
0.19%
+27% MoM · bench 0.15%
What the agent found
  • Display delivered a 0.19% click rate across March, well above the 0.15% benchmark, while CPM rose to $13.55, up 28% on February.
  • January–February optimizations moved spend toward new weekday-commuter audiences; March shows that shift paying off in engagement, at the cost of a higher CPM and lower volume.
  • Among creatives, MORNING_PAIR and stronger CTAs like ORDER_AHEAD led the click-rate gain, while high-spend units like WEEKEND_BREW diluted it with mid-range click rates at higher CPMs.
  • The click-rate gain is real: 0.19% against a 0.15% benchmark, and above last March’s 0.17%.
  • It cost reach. CPM rose to $13.55, so March bought fewer impressions per dollar than any month this flight.
  • Shift budget from WEEKEND_BREW to MORNING_PAIR before scaling spend; the creative, not the audience, is doing the work.
Show visualizations
Display card regenerated Old version kept for 5 minutes

Live card · tap the sparkle

Rewriting this card…
1
Creative MORNING_PAIR drives click rate 27% above benchmark
Display · written by the Display agent
Display click rate beats benchmark 27%, but reach got expensive
Display · written by the Display agentNew version
Regenerated
Impressions3.6M−16% MoM
Clicks6.8k+5% MoM
CPM$13.55+28% MoM
Click rate0.19%+27% MoM · bench 0.15%
What the agent found
  • Display delivered a 0.19% click rate across March, well above the 0.15% benchmark, while CPM rose to $13.55, up 28% on February.
  • January–February optimizations moved spend toward new weekday-commuter audiences; March shows that shift paying off in engagement, at the cost of a higher CPM and lower volume.
  • Among creatives, MORNING_PAIR and stronger CTAs like ORDER_AHEAD led the click-rate gain, while high-spend units like WEEKEND_BREW diluted it with mid-range click rates at higher CPMs.
  • The click-rate gain is real: 0.19% against a 0.15% benchmark, and above last March’s 0.17%.
  • It cost reach. CPM rose to $13.55, so March bought fewer impressions per dollar than any month this flight.
  • Shift budget from WEEKEND_BREW to MORNING_PAIR before scaling spend; the creative, not the audience, is doing the work.
Display card regenerated
  1. 1

    Regenerate, with five minutes to change your mind.

    Regenerate rewrites one card. When the new version lands, Undo appears on the card and wherever you are, and the clock starts when you first see it.

    What it costAnything older than five minutes. No last-Tuesday restore, no side-by-side, and undo drops edits made after the regenerate.

What changed

Zero to one in three months.

Live since January 2026.

The first three clients in the company’s history shipped on it.

Building something the model decides? Let’s talk about yours.

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